The vision for European Capital of Culture is centered on Sønderborg, but it’s a regional project with many events in the other cities in the region of South Denmark and across the border.

Experiences from other European Capitals of Culture have shown that an event such as this strengthens employment, growth and the development of the entire region. In many cities, amongst others Liverpool08 and Linz09, every invested euro was multiplied 7-8 times in revenue, and tourism rose by almost 13 percent for the  region as a whole.

From impact measurements of former Capitals of Culture we know that four out of five regions experience that the investment also has long-ranging effects in the form of:

  • More visitors/tourists
  • Lasting branding as a visionary city/region
  • Funding from the EU, state, region and private sponsors.
  • New jobs, growth in the creative industry, International attention,
  • Creative and proud citizens
  • Strengthened communities and integration


The budget for in the years 2012-2018 is 53 million euro to be funded by the participating municipalities and regions as well as the Danish state, the EU and sponsors. Even in times  like these with tight budgets and crisis, the politicians choose to give priority to culture because they see it as necessary investment.

The plan is that the city of Sonderborg contributes with 17%, the other municipalities in Southern Jutland contributes with 6 %,  the municipalities of Fyen with 3%, the Region of South Danmark and Schleswig-Holstein  9%, EU 6 %, while sponsors are planned to contribute with 8 % and the state 39 %