EUROPEAN CAPITAL OF CULTURE 2017 IS A REGIONAL EFFORT
In 2017, Denmark is hosting the European Capital of Culture, and on August 24 of this year, it will be decided: Will it be Aarhus or Sønderborg that wins the title? By then, the application from Sønderborg has been three years in the making. But the application is not only about Sønderborg. 2017 is a regional development project with a number of activities in the region's other cities - and even across the border.
The goal of European Capital of Culture is to create cohesion through culture. In that way, employment, growth and development throughout the Region of South Denmark as well as in the border region will be strengthened.
The goal is not simply a single year with special events, but a vision that reaches 20 years into the future. The project will strengthen the role of culture in urban development and bring vigour to the local culture.
Before Christmas, the European jury decided that both Aarhus and Sønderborg would progress to the final round, which we are now in. The jury expressed its appreciation of the clarity, vividness and enthusiasm that were clearly present in Sønderborg's first application and presentation. The jury also had a number of recommendations. The 2017 Secretariat in Sønderborg is now working to implement these recommendations in the final application, which will be submitted June 15.
FOR THE BENEFIT OF THE WHOLE AREA
Impact measurements from previous Capitals of Culture show that four out of five European Capital of Culture areas find that the investment bears fruit in the long term and results in:
- More visitors/tourists
- New jobs
- Growth in the creative industries
- Creative and proud citizens
- International attention
- Continued branding as a visionary city/region
- Funds from the EU, the state, the region and private sponsors